MUMBAI, INDIA, 11 OCTOBER 2016: Emerald Media, a Pan-Asian platform established by leading
global investment firm KKR for investing in the media and entertainment sector today
announced that it has acquired a significant minority stake in YuppTV for US$50mn.
YuppTV is one of the
world’s leading over-the-top (OTT) video platforms for South Asian content offering live TV, catch-up TV and movies on-demand in 14
languages across the globe. The growth capital will enable YuppTV to further its global
footprint, expand its content library through original productions and
acquisitions, and rapidly grow its paid subscriber base.
Headquartered in Atlanta, Georgia, YuppTV is
a leading Internet Pay TV platform for South Asians, reaching more than 400
million households across the world. With more than 5 million monthly visitors
accessing YuppTV across 27 integrated devices – with a peak monthly traffic of 20 million
– YuppTV has been setting records across the OTT industry. YuppTV offers 250+
South Asian TV channels, 5000+ movies and 100+ TV shows to worldwide audiences,
with a focus on the USA, UK, Middle East, Canada, Singapore, Malaysia, Australia,
New Zealand and the Caribbean. YuppTV continues to revolutionize the way TV and
movies are viewed across the world with over 25,000 hours of entertainment
content catalogued in its library, as well as nearly 5,000 hours of new
on-demand content added to the YuppTV platform every day.
YuppTV has gained considerable popularity
in India having recently launched in the market. With
an initial focus on South
India, the company has gradually expanded to the rest of the country. It has also recently implemented advanced analytics-based
real-time recommendations on Live TV, to make content more discoverable.
Uday Reddy, Promoter and CEO YuppTV, said,
“We couldn’t ask for a stronger partner than Emerald Media. YuppTV is a content
distribution platform with a strong consumer connection, and Emerald Media has
global media relationships. We hope to
leverage their relationships and existing assets Endemol, OML, Fluence and
Graphic India to create original programming and make this platform a next
generation distribution and content powerhouse.”
Rajesh Kamat, Managing Director of Emerald Media, said, “Emerald Media believes in
driving change and value-creation by providing a distinctive combination of
capital, domain knowledge and management bandwidth. The world is moving from traditional
consumption to multiscreen delivery mediums. YuppTV provides a unique
combination of technology, strong content relationships and revenues of scale
and will be an anchor to our vision of building a new age media company.”
Paul Aiello, Managing
Director of Emerald Media, added, “Uday and his team have created an
exceptional online video platform with a loyal subscriber base that realizes
the huge potential of the global Indian diaspora. Our investment and
relationship will enable YuppTV to
further their strong leadership position in the rapidly growing OTT space.”
In September 2015, YuppTV had raised its
Series A round of funding from Poarch Creek Indian Tribe of Alabama. YuppTV has had over 10 million mobile app
downloads, in addition to 50 million pre-installs on Samsung TVs worldwide and
300,000+ downloads on LG Smart TV, making it one of the most downloaded Smart
TV Apps. The YuppTV app is also the second most popular app in Android
Playstore in India (Entertainment) and the only South Asian app available on
PS3™ & PS4™. In addition, YuppTV has launched its exclusive on-demand movie
streaming service, YuppFlix, which is backed by an extensive library of more
than 5000+ movies across various languages.
About Emerald Media
Emerald Media is a Pan-Asian platform established
by KKR to invest in the fast-growing media and entertainment industries across
Asia for which KKR has committed up to $300mm from its KKR Asian Fund II.
Emerald Media is led by industry veterans Rajesh Kamat and Paul Aiello,
supported by an experienced team of investment and operating executives. Paul
and Rajesh together have a combined experience of more than 30 years in the
industry and bring a unique blend of operational and investment acumen to their
business approach.
The platform primarily focuses on providing growth
capital to media, entertainment and digital media companies. The platform looks
to invest approximately $15-75mn per investment to acquire control or
significant minority positions in growing public and private media companies.
About YuppTV
Headquartered in Atlanta, GA, YuppTV
is the one of the world’s leading over-the-top (OTT) content player for South
Asian Content, live TV, video on demand, and on-demand Movie Solutions. YuppTV
a pioneer in OTT space delivers more than 250 television channels in 14
languages, 4500 videos (daily), movies, and a lot more. Content is offered to
viewers through a single subscription-based service in the form of Live TV,
Catch-up TV and Movies that can be viewed on any of the six screens for video
content consumption - Connected TVs, Internet STBs, Smart Blu-ray players, PCs,
Smart Phones and Tablets.
YuppTV services, currently has one of
the industry’s highest content user engagement rate. Not surprising that
millions of satisfied customers across the globe select YuppTV for their choice
of entertainment.
For further information, please contact
|
For Emerald Media
ACTIMEDIA
Ashish Badshaw
ashish@actimediaindia.com |+91 9821160231
|
For YUPPTV
VALUE360
Kriti Chopra
Kriti@value360india.com | +91 9711694449
|
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